Director, Product Design (AI Builder) at Babylist
$244,600–$305,700from the description
Jul 13, 2026
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Jul 21, 2026
What this job asks for AI summary
A senior design leadership role with end-to-end ownership of the Registry product experience across web and mobile. The position involves setting UX vision and quality standards, managing a small team of product designers, and working hands-on — building prototypes and contributing to production interfaces alongside engineering and product peers. Suits an experienced design leader comfortable operating at both strategic and craft levels, with a strong interest in AI-native workflows.
Principal level · Remote · Full-time
We read this from the posting text with AI. Skim the description below before ruling yourself out.
How this req sits in the market our data
Rare in this occupation — lead with these, and say what you built with them.
What the occupation pays Median $106,287 (middle half $74,902–$162,313). This posting is about at that midpoint.
Estimated from BLS employment for this occupation and area, per-skill prevalence across our listing corpus, and published wage benchmarks — as of Jul 28, 2026. It is a model, not a headcount.
Why we read it this way (10)
This role sits at the intersection of a senior individual-contributor design leader and a people manager (3–4 direct reports, hiring, performance management, org-wide craft standards). It was classified as 15-1255 (UX Designers) because the primary day-to-day work is hands-on product design and experience ownership; 11-3021 (Computer and Information Systems Managers) is the close runner-up given the explicit people-management and organizational-leadership scope.
Seniority is assessed as Principal: the role owns an entire product domain end-to-end, sits on the Consumer Tech Leadership team, reports to the VP of Product Design, and is accountable for org-wide craft standards and the AI-native operating model — well beyond a typical Senior or Staff scope.
The title carries no explicit seniority level word, so advertised seniority is Unspecified.
No specific years-of-experience requirement is stated anywhere in the posting.
Skills are inferred from the required-qualifications narrative (the 'Who You Are' and 'How You Will Make An Impact' sections), which describe hard expectations. Figma is not explicitly named but is listed as preferred given it is the dominant tool in this space; the posting names no specific design tool.
Compensation includes a stated 22.5% annual target bonus and competitive equity on top of the base salary range; those components are not captured in the comp fields, which reflect base salary only.
The role is remote-first; the company is US-and-Canada distributed, but the posting is US-based (Babylist is a US company and the salary is in USD).
Ignored 2 non-technology phrase(s) as skills (responsibilities/concepts, not named tools): web product design, information architecture.
SOC 15-1255 is "Web and Digital Interface Designers", but this role was labelled "User Experience Researchers and Designers" — the code and title disagree, so the occupation (and its BLS denominator) may be wrong.
This posting reads as a fully-remote role, so it was scored against the national candidate pool rather than a single metro.
Read the full posting
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